Toyota in the Community- Toyota Rises to Assist Earthquake Victims

     On March 11,  Japan was devastated by a magnitude 9 earthquake that claimed the lives of thousands and resulted in approximately 300 billion dollars worth of damage along the east coast of the island nation.  Among those affected was Toyota Motor Company, who suffered extensive damage to vehicle manufacturing plants located near the epicenter of the earthquake.  In the wake of the earthquake and resulting aftershocks, Toyota Motor Company mobilized a massive task force to provide assistance to those affected by the earthquake and resulting tsunami.  In addition to workers,Toyota sent 87 11-ton trucks to the region containing food necessities, drinking water, medical supplies, kerosene, and tools.  Additionally, seven tanker trucks were sent to provide drinking water for the earthquake survivors.  Toyota Motor Company has also pledged to donate nearly 4 million dollars in much needed relief funds, and an additional 700,000 dollars have been raised byToyota executives to donate through the Japanese Red Cross.  In the days after the earthquake,Toyota idled its larger plants that were still operational to focus supplies and personel to the disaster relief effort.  Also, five groups of volunteers were sent by Toyota to the the badly damaged city of Rikuzentakata to assist in the removal of debris and reconstruction of infrastructure.  Even now, as this article is written, relief efforts are working around the clock to rebuild Japan’s crippled economy and attempt to bring rebirth to survivors who have had everything stolen from them in one of the most damaging natural disasters ever recorded. 

How can you help? 

1)  Visit or text REDCROSS to 90999 to donate $10 from your phone.

2)  Use this form on UNICEF’s websiteto donate 100 percent of your desired amount to their fund designated for victims of the earthquake or text JAPAN to 864233 to donate $10.


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